followly vs HoneyBook: which is better for rebook reminders?
Both tools can email your past clients. They are built for very different jobs — here's the honest version so you don't overpay for features you won't use.
Updated June 2026
Short version: HoneyBook is a full business CRM — invoices, contracts, scheduling, payments, and automations all in one place. followly does exactly one thing: it automatically reminds your past clients to book again, at the right moment, from your own email address. If rebook reminders are the only gap you're trying to close, followly is the simpler, cheaper pick.
At a glance
| Feature | followly | HoneyBook |
|---|---|---|
| Automatic rebook / anniversary reminders | Via workflows | |
| Sends from your own email address | ||
| Google Calendar sync to find past sessions | ||
| Invoicing & payments | ||
| Contracts & proposals | ||
| Lead capture & scheduling | ||
| Setup time | Minutes | Hours to days |
| Starting price | $10 / month | ~$36 / month |
Pricing reflects publicly listed starting plans at the time of writing and can change — check each provider for current rates.
Where HoneyBook wins
If you need to run the whole client journey in one tool — inquiry, proposal, contract, invoice, payment — HoneyBook is genuinely good at that. It replaces a stack of separate subscriptions and keeps everything in one timeline. For a photographer who wants an all-in-one operating system for the business, it earns its price.
- End-to-end client flow: leads, contracts, invoices, payments
- Built-in scheduling and project pipelines
- Powerful (if involved) workflow automations
Where followly wins
followly is built for the one thing most photographers never get around to: reaching back out to families and couples who already loved your work. It connects to your Google Calendar, spots past sessions and anniversaries, and sends a warm, personalised nudge automatically — so a year doesn't quietly slip by.
- Set up in minutes — there's almost nothing to configure
- Reminders fire on the right date automatically, from your own address
- $10/month flat, with a 60-day free trial
- No CRM to learn, no workflows to maintain
Which should you choose?
- Choose HoneyBook if you want one system for contracts, invoices, payments, and scheduling.
- Choose followly if you just want past clients to come back, without learning a CRM or paying CRM prices.
Frequently asked questions
Is followly a HoneyBook alternative?
Only for one job: re-engaging past clients. HoneyBook is an all-in-one CRM that handles invoices, contracts, scheduling and payments. followly does not replace that. If all you want is automatic rebook reminders, followly is far simpler and cheaper. Many photographers happily run both.
Can HoneyBook send automatic follow-up emails?
Yes — HoneyBook can send automated emails through its workflow automations. The trade-off is setup: you build the workflow, map triggers, and maintain it. followly is purpose-built for rebook timing, so there is almost nothing to configure.
Which is cheaper?
followly is $10/month flat. HoneyBook plans start around $36/month and rise with higher tiers. If you only need follow-up automation, you are paying for a lot of CRM you will not use.
Do I have to switch off HoneyBook to use followly?
No. followly sends from your own email address and reads your Google Calendar — it sits alongside whatever else you use.
Want the deeper how-to? Read the simplest way to automate client follow-ups.
Stop letting past clients drift away
followly sends rebook reminders automatically — from your address, in your voice. Set it up once and forget it. $10/month, 60-day free trial.
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