followlyKeep your clients coming back, without the awkward follow-up.
followly watches your calendar quietly in the background and sends warm rebook emails on the dates that matter — past sessions, anniversaries, and key moments. Automatically, in your voice.
Hi Sam & Mira — I was going back through some of my favorite weddings and yours stopped me. It's been two years tomorrow…
The quiet problem
You photographed their wedding. Two years pass.
You meant to reach out — and didn't.
Most past clients who rebook do it within a few weeks of being reminded — and the window closes fast. The hard part isn't the email — it's remembering which client, which date, which tone.
Connect your calendar
One Google sign-in. followly scans past sessions and tags them as wedding, family, or engagement — privately, in your account.
Pick your tone, once
Three template starters — session, anniversary, follow-up. Edit them once. followly fills in names and dates for every send.
Sends on its own
On the morning that matters, the email goes out automatically — in your voice, with replies coming straight to your inbox. You'll find it marked Sent in your dashboard when you wake up.
“I rebooked four families in the first month. I'd been meaning to email them for, honestly, a year.”
Ellie Wren
Wren Studio · Portland
Simple pricing
One rebooked client makes it worthwhile.
Your average rebooked session
Most photographers rebook 1–3 clients in their first month.
- Unlimited clients · unlimited sends
- Google Calendar sync — read-only, never writes to your calendar
- Three reminder types — session, anniversary, follow-up
- Custom templates with variables
- Reply-to your own email
- Cancel anytime — your data stays yours
Google Calendar access: followly requests read-only access to your Google Calendar to identify past client sessions (e.g. wedding, portrait, family shoots) and use those dates to send personalized follow-up emails. followly never writes to, modifies, or deletes calendar events, and your calendar data is never shared with third parties. You can disconnect at any time from your account settings.